Undeniably, the mission of every business, no matter the size of it, is to retain clients and turn them to loyal. Retention of clients is critical and unquestionable, for every B2B business to grow and survive. Loyalty is a powerful tool in the B2B world that drives business results. B2B buyers now demand a smart and personalized omnichannel e-commerce approach from brands they prefer. Research by Aventure reveals that B2B businesses with a strong omnichannel e-commerce approach retain an average of 89% of their clients compared to only a 33% average retention rate. It’s clear that clients know what they want and they’ll go to the companies that offer it. When a client becomes loyal to your business; it means he chooses you over your competitors. He will not be easily swayed by price or availability. He trusts you. Your business can only establish trust if you can provide an omnichannel buying experience and engage your clients holistically overall sales channels.