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App success

More than 62% of the population worldwide already owns a mobile device. The
number is increasing every day, especially in developing countries. According to
Statistica, The percentage of Mobile device web traffic has increased from 31.16%
in 2015 to 52.6% in the Q4 of 2019. To make these numbers simple, Mobiles
account for approximately half of the web traffic worldwide. As a B2B business
what do these numbers mean to you? First, it means that, if you are not
applying a mobile-first strategy then you are ignoring more than 50% of your
potential leads. Second, it means that mobiles have become a primary channel for
media consumption. Many studies and researches in B2B mobile use have
revealed interesting facts. First, mobile devices drive over 40% of B2B e-commerce
sales for leading organizations. Second, According to Forbes, B2B e-commerce will
grow to $6.7 trillion by 2020, with most sales being mobile. This trend will make
the B2B eCommerce market two times bigger than the B2C market ($3.2 trillion)
within that time frame. Third, researches also indicate that mobile speeds sales,
which both accelerate revenue coming in and reduces costs. Mobile can improve
efficiency in decision making and enhance team collaboration, and accordingly, it
can accelerate time to purchase by 20%.


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